There’s a good chance that you’re already be using these platforms, but I hope some of my thoughts below will still be useful.
An estimated 300 hours of new videos are uploaded to YouTube every minute and there are over 1 billion users watching videos.
If you’re starting out or don’t have much of a budget to record video clips get creative! Ask around and see if a friend has a good quality digital camera that you could borrow. It could be also worthwhile to approach local or community film schools to find budding talent at an affordable rate.
Spend some time in the rehearsal studio and see if you can capture a great sounding song in the studio or even live to share with your fans. Don’t upload crappy quality videos just because it’s all you’ve got.
If you have a mate who’s willing to help out, always offer to put them on the door for your show if they are capturing live footage and make sure you give them credit and compensation for their time.
Also, make sure your YouTube page is branded. Upload a quality profile photo and cover image. Read the quick spec sheet for more information. You can also add links to your online channels, so add your website, Facebook page and any other social channels you’re using.
Surprisingly, not many bands have uploaded images or links to their profiles. Not even Devin Townsend, and you know how much I praise his online branding…
Here is Iron Maiden’s channel. You can see they have uploaded their profile photo, cover image and links to their website, Facebook, Twitter and Google + pages.
Check your comments regularly and ignore the internet trolls. If people don’t like your band, don’t worry. You cant please everyone so don’t get into a disagreement with the trolls. Your fans will stick up for you.
If you’re on the road a lot, Instagram is a great way to share interesting photos that capture both the good and bad sides of being on tour. Photos can help your fans to feel more engaged with the band.
Make sure you show both sides of the story. It’s just as meaningful to share a photo of a sold out venue as it is to show the realities of being on tour like awful takeaway food, sleeping in airports and smelly tour buses. Just keep things genuine and your fans will appreciate it.
You can also upload short videos to your Instagram account. So if you don’t have access to a professional camera consider using your phone camera to upload videos. Users of this channel may expect a much more raw feel to the videos, so it’s okay if they’re not professionally recorded.
Don’t forget that these snippets can also be fun videos; at the studio, on tour, teasers for new merch, albums or videos.
Here are a few cool behind the scenes images from Karnivool’s Instagram account. The screenshots show how many likes and comments each image received.