As a fan, I follow a lot of bands on Facebook and some bands post more likeable content than others.
Some of the bands I follow manage their page on their own and some might have a team writing posts for them. But not to worry, even if you don’t have a background in marketing you can learn how to write engaging content.
Companies spend time looking at their competitors to see what they are doing in the online space to see how they can be doing things better, so there is no reason you can’t be doing the same.
Spend some time on social media and search for bands that influence you, as well as bands at the top of their game to see what kind of content they are producing.
Read through some of their recent posts and take some inspiration from their page. Is there anything they are doing that you could do differently or better?
Just keep in mind that it’s never a good idea to just copy what they’re doing, even if they won’t see your page.
I’ve taken some time to find a few examples for you. In no particular order, here are five bands that I think are posting great content.
Congrats to all of the other bands out there who are also writing likeable content!
I like their Facebook page for a few different reasons. Their current profile image is their latest album cover with their tour dates designed to fit nicely as their cover image.
They have made good use of the CTA (call to action) button in their banner suggesting for their fans to ‘shop now’. If you click on this link it will take you to their official website merchandise page.
Haken have a very balanced mix of content from asking fans about where they should tour, to praising other bands live sets and keeping fans updated with news from the studio. You’ll also find that they often reply to comments made by their fans. Just scroll through their page and have a look for yourself.
Gojira post brilliant visual content on Facebook. Often keeping their text short and sweet. I’m not sure if that’s due to English being their second language or because as they say ‘a picture is worth a thousand words’. And let me tell you, their visual content receives well over a thousand likes.
Their posts include tour dates, photos from Instagram, live videos, throwback posts and fan tattoos. They even offer guitar lessons while on tour! There is a good mix of humor in their content. It’s refreshing to see a band who can laugh at themselves and not take social media too seriously.
Their image below is a perfect example of this and it received a whopping 25,897 likes, 1,716 shares and 1,522 comments.
These guys post a lot of likeable content. It’s fun, it’s personal and it’s genuine. Caligula’s Horse share a lot of great behind the scenes photos and videos and that make you feel like you’re part of the band.
They reply to their fans comments and often sign off with their name so you know which member replied to you. Understanding the importance of interviews and album reviews, they are always happy to share them and tag the author and pages they came from. They have also taken the time to personalise their Facebook apps with their new album artwork.
Guys – if you’re reading this your new album Bloom is amazing! Take a note out of Haken’s book and use the shop now feature.
Australia’s thrash legends Mortal Sin have been broken up for a good few years now and their Facebook page is solely run by frontman Mat Maurer.
So what do you write about when you have no albums to release, no tours to promote and no merchandise to sell?
Well, there’s 25 years worth of history to tell and memories to share. Mat often digs up old merch hiding in his garage, hand written lyrics and setlists, shares vintage photos and videos of the band that fans have found online and tells stories about shows or tours that they played.
The posts are personal, sometimes funny and they always stir up a lot of good memories from their fans. I’m sure there is still a lot in the vault waiting to be shared. Check out their page and reminisce for yourself.
This photo reached 20,918 fans, received 929 likes, 67 comments and 29 shares. A little bit of humour can go a long way.
When I think of Anthrax, I think of having a good time. Their posts are exactly what I’d expect them to be, fun and full of energy. This is a perfect example of tone of voice, they are writing in a tone that is in line with their brand.
Anthrax also post a lot of vintage photos, tour posters to show where they’ve come from but they do a great job of promoting their current tours and material as well as responding to fans posts.
Anthrax have over 2.5 million likes on Facebook, so it’s my guess that they would have a manager running their page. I like that they have used their mascot ‘Not Man’ as their profile photo, which shows that their a fun established band that don’t need to use their logo or image for fans to know who they are.
Anthrax or their management also respond to comments in the tone of voice you’d expect. Think about your bands tone of voice and how you want to sound to your audience. While I wouldn’t suggest swearing in your responses back to fans… this reply from Anthrax definitely made me chuckle.
Names and band names have been removed from some photos to respect the individuals privacy.