There are so many social channels out there, but which one should you be investing your time using?
With so many different social media channels available to engage with your fans, I thought it might be a good idea to explore some of the more popular channels in a three part blog.
The social media channels you decide to use may depend on the stage of your band’s career. If you’re just starting out, you might want to start with the basics like Facebook and YouTube to build your fan base.
But if you’ve been around for a while now, you will already have accounts with some of the platforms I’ll be discussing. But that’s no reason to stop reading here.
If you have already established your presence online you should always be looking for new ways to refine your strategy to make your content more engaging.
In this blog, I’ve listed a few thoughts about Facebook.
According to Statista there are 1.49 billion monthly active users of Facebook. Which means there could be thousands of fans out there waiting to hear your music.
So make sure that when they find you on Facebook your band’s page looks professional.
Your profile photo and cover image
There’s nothing worse than having blurry or pixelated images on your band page.
There are plenty of free photo editing sites available through Google. This free website is so simple to use. Just upload your photo and resize it (under basic) to the required pixels and save it as a .jpg (under file). You can also use websites like Canva if you need some design help.
Make sure your profile picture is sized to 180px by 180px and that your cover photo is 851px by 315px.
If you need some cover photo inspiration, check out these 20 leading-edge Facebook cover photos in heavy music.
Secondly, don’t limit your audience. I would not recommend uploading an image with graphic or offensive content. Keep it sleek, smart and simple. I know you’ve all heard the phrase ‘don’t judge a book by its cover’ but it is social media after all.
Potential fans that come across your page may judge your band based on your profile image and cover photo before they even listen to your music. And don’t for a second think that if they don’t like you based on your brand they don’t matter.
I’ll discuss the concept of treating your band like a brand a little further down the track.
Make sure you find a good balance between posting regularly and spamming your fans. Have a look through your old posts and see what type of content has recieved the most likes and comments and which posts didn’t get much response at all. This should give you a good indication of what kind of content your fans want to see.
You should have a good mix of tour dates, tour photos, band and studio updates, quality live videos, articles, reviews and information on where to buy your music and merchandise.
If you’re posting info about tour dates regularly change it up a bit, don’t just use the same wording and “insert city name here”, it’s gets boring and fans know you’ve put no thought into it or that it’s an automated post.
And finally, don’t just post because you feel like you should. Make each post count to get the most out of it. You want your content to be interesting and likeable.
The more likes, comments and shares your post receives the more likely your post will appear in your fans top stories news feed. Also, if a fan likes or comments on a post it can appear in the newsfeed of all of their friends too.
Check out my previous blog ‘5 bands that write likeable content’.
Is Facebook your band’s primary social media channel?
Leave a comment and share your thoughts.