Stay on top of social media with scheduling tools

Do you ever get so busy you forget to post something to your fans on Facebook? It happens!

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Most people just post on social when they think of it or when something exciting is happening. But it can be difficult to remember to post regular updates about your band when life or work gets in the way.

So how do large companies always seem to master social media?

Most businesses have online content calendars where they have planned what they want to write about for up to an year in advance. A content writer will create posts in advance based on the weekly or monthly theme. Once the content has been written, it can be scheduled in advance into an online calendar at a certain time and day.

So what can bands take away from this? I’m not expecting that everyone has the time to sit down and write a years worth of content and schedule it, but if you know you have a busy month coming up you can schedule in a few posts so that your fans know you’re still there and wanting to engage with them.

Scheduling posts can be useful if you’re on holidays, busy with work or even on tour!

There are many free solutions out there that can help you get that post out and to give you more time to do what you need to do.

Two great options available that I’ve used include HootSuite and Buffer. They both offer free and paid versions of their platforms. Have a look at both options and see which tool meets your needs. Then all you need to do is sign up, connect your platforms and get writing!

Buffer also has some free added features including using a link shortener and it can also suggest the top 5 times for you to post your content.

As I’ve mentioned before, it’s important to write different content for different platforms. Don’t say the exact same thing on Twitter as you’ve said on Facebook. Include hashtags and make your post short and snappy!

These tools make it easy to write content, select the channel you want to post it on, choose the time and date you want to send it and then schedule it in. It’ll then be automatically posted to the channels you select.

Scheduling content is a great way to force you to think in advance and plan for the busier moments in life.

It can also be quite useful for posting to fans in different time zones. Saving you from having to stay up late or getting up early to post something exclusive to fans on the other side of the world about ticket sales for an upcoming tour or for an album or video release.

Check out these blogs if you’d like to learn how to create the ultimate social media calendar or  how to create a social media content plan. They’re written mostly for businesses, but you can still adapt it to your own needs.

Have you ever scheduled in a post for your page? Do you think this would work for your band?

My top ten Instagram photos in music marketing

In my last post I mentioned that Instagram is a great way to share behind the scenes, live, candid or promotional photos and short videos with your fans. You don’t need any fancy or expensive equipment to use this channel, just a good quality phone, a nice filter and good use of hashtags.

I thought I would share ten of my personal favourite Instagram images with you. It was really hard to choose just one photo from each band and I love each image for very different reasons. Some are professionally shot and some are just raw and fun photos.

Check out their captions, tags, credit to photographers and use of hashtags as well as comments from the fans.
P.s. they are in no specific order.

1. Killswitch Engage

Killswitch Engage

2. Alice Cooper

Alice Cooper1

3. Tesseract


4. Shining


5. Hardcore Superstar

Hardcore Superstar

6. Stam1na


7. Apocalyptica


8. King Parrot

King Parrot

9. Devin Townsend

Devin Townsend1

10. Satyricon