Why you should write different content for each platform

I have mentioned before that you should write separate content for each platform.Screen Shot 2016-01-10 at 12.30.08 PM

I know that it’s super easy to write content on one platform and then use widgets to share it to every other platform you use.

Say you have 5 channels for your band; your website, Facebook, twitter, YouTube and instagram.

I’d say that most bands would want their fans that follow them on Facebook to also follow them on Instagram. Also say, you have your Instagram account linked to you Facebook account so every time you post a photo on Instagram it gets automatically shared to you fans on Facebook. What incentive does that give fans to follow you on both platforms?

Now I’m not saying you can’t do this, or that you shouldn’t. I am saying you should be considerate of this and give fans a reason to follow you on each platform. Offer them something on Facebook that they can only see on Facebook and then something on instagram that only fans on Instagram would see.

There is a big difference between cross promoting platforms and sharing exactly the same content to each platform.

Here’s an example of how to create original content on one platform and thoughts on how to cross promote it to your other platforms

Original source: Your website
Create a blog! Here you can write longer posts about behind the scenes video shoots, diary entries about recording an album, entries about being on the road etc. It’s a great way to let fans get a real look into the band and what it’s like to be in a band and on the road. Sure, they could see it from a photograph but its more interesting coming from you.

How to cross promote:
Include an image or two in your blogp and share that photo to Facebook with an except from the blog and a link to the full blog post for fans to read.

Share a different photo with a different excerpt to instagram or twitter with a link to the same blog.

Maybe also record a short behind the scenes video for YouTube which you can promote on the blog to get fans to go to your YouTube page and also promote the link to your website to get you YouTube fans to go to your website.

Then use twitter as a way to promote the behind the scenes video.

Yes, it’s all leading to the same blog, but you’re providing something slightly different to your fans on each of your platforms, and importantly you’re driving them all to your website where they can learn more about you and also find links to purchase your music, merchandise.

Learn how to write content for each platform in my next blog.

Published by

Metal Marketing

Social media and online marketing for metal minds. Read my blog about online marketing for musicians. Relevant for all genres of music and any stage of your career.

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