Why call to actions are important on paid social posts

What’s a CTA and why you should use one if you boost your posts on Facebook?

I try not to use too much marketing jargon when I write, but there really are a few things that are just to long to type repetitively, call to action being one of them. call-to-action

A call to action or CTA for short, is what you want your fans and followers to do as a result of your post on social media. You can have a number of call to action responses including; liking your post, commenting on your post or sharing your post. These are the three basic CTA’s that you should aim to receive at least one of from each fan that sees your post.

The kinds of CTA’s you want your fans to do if you pay for your posts on social should be much more significant. As they say you need to spend money to make money. If you’re going to pay to get your product out there, you want a dollar value in return. These kinds of CTA’s should include; watching a video from your YouTube channel (which you may earn money from ads), going to your website to purchase some merchandise, visiting your bandcamp page to buy a new release or posting tour dates with a link to the ticketing company to purchase concert tickets. 

Paying for ads on Facebook can be a matter of trial and error, but it doesn’t have to cost a fortune. You could just start with boosting an engaging post to people who are already your fans to make sure they can see your content.

Think about what you want to boost, are you releasing a new album? Maybe it might be best to try boosting your post to your fans and their (like-minded) friends. It has been discussed that people are more likely to do/buy something if they know their friend endorses it.

Selling tickets to a show in a city you’ve never been to? This is where much more targeted advertising will come in handy. Be very specific to get the best value for money. Click on ‘People you choose through targeting’. It will bring up a box where you can get quite specific. I have created an example for you below. Change the location to cities, and add in a radius. Start typing in the name of the city you’re selling tickets for. Add in an age bracket for your post. If it’s an all ages show make sure you lower the age, and if its 18+ make sure you change the higher age to represent your fan base. You can choose to target a specific gender, i’ve left mine as all in this example. Then add in interests, here you can include bands you sound like to get your post out there to new people who might like your music, or those who know you but don’t follow you on social. Feel free to be as specific as possible, really put your money to work.

Screen Shot 2016-02-24 at 3.22.48 PM

Once you’ve saved this information you can add in how much you want to spend over a specific amount of time and it will show you how many people your post could reach with the amount you’ve chosen. Now the keyword here is COULD. I could pay $4 and 1,900 people could see it, or i could pay $4 and 5,100 people could see it.

Screen Shot 2016-02-24 at 3.30.00 PM

This is why a good CTA is important, you are paying for these people to see your post, but what have you done to make it engaging enough for them to actually click on it?

Also, keep in mind that if you use images in your paid post that it must have less than 20% text on it, or they won’t approve it. Also note that if you are running competitions or giving something away that rules also apply. Here’s a great infographic to see if your Facebook competition/giveaway is legal.

Published by

Metal Marketing

Social media and online marketing for metal minds. Read my blog about online marketing for musicians. Relevant for all genres of music and any stage of your career.

One thought on “Why call to actions are important on paid social posts”

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s