Online authenticity

5 ways to be authentic online (1)

Authentic [aw-then-tik]
1. not false or copied; genuine; real.

I recently listened to Andy Dowling’s podcast, The Andy Social with James Norbert Ivanyi. In it, they discussed authenticity and it got me thinking about how musicians and bands (and anyone really) should portray themselves on social media.

If you’re a musician or you are in a band, I’m sure at some point in your time on Facebook you’ve received a friend request from someone you haven’t personally met, but may have many friends in common with. You thought you’d accept it considering how many friends you have in common, because maybe you have actually met once at a gig or maybe you just thought sure, why not?

Once you click accept, how many of you have then received an inbox message from this person saying, “Hey, check out my band <insert band’s Facebook page here>” and never heard from them ever again?

This can be quite frustrating, as yes, Facebook can be used as a networking tool but it is mostly used to share personal photos and updates with your friends.

I understand that it is difficult to get new fans on social media when you are starting at the beginning and yes, even I sent initial requests to my friends to support me and like the Metal Marketing Manager page.

This road hasn’t been cheap, but I have used more traditional methods like Facebook advertising to try and reach out to musicians online so that I remain an authentic source.

Here are my top 5 ways to be authentic online

  1. Gain followers organically, don’t beg for fans or turn to untraditional methods to gain fans, such as spamming users or buying fans.
  2. Produce valuable content, if what you share on social media is interesting or useful to your fans, there is a good chance they will be interested in what you have to say. Ask your fans questions or for their opinions, promote musicians who inspire you. Engage with the people who follow you, give them a reason to like or comment on your posts.Before you post something think, would I like this post if I saw it on Facebook?
  3. Produce regular content, consistency is key on social media. Make a plan for how often you will share content on your pages and stick to it. Consider using a scheduling tool to help keep you consistent. Be in it for the long haul, with time comes credibility.
  4. Be an influencer, don’t make everything about you. How can you help the local music scene, your community, your fans and other like-minded musicians? When networking, don’t wonder how that person can help you, think about what you can do for them to create genuine long lasting relationships.
  5. Be passionate, don’t do it for the likes. Do it because YOU want to, because you love it.

5 ways to be au

Published by

Metal Marketing

Social media and online marketing for metal minds. Read my blog about online marketing for musicians. Relevant for all genres of music and any stage of your career.

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