Here’s a beginners guide to paying for posts on Facebook.
The easiest way to start is to click on the boost button on one of your Facebook posts. From here you can set up your details in Ads Manager where you’ll need to add your basic details and credit card to start.
Once you’ve done this you can go back to your page and click on boost again, this time it’ll actually let you pay to promote your posts.
Here’s what each option means and how to use it. You have 3 main audience options:
- People who like your page. If you choose this option your ad will only be shown to people who already like your facebook page.
- People who like your page and their friends. This options is great because your ad will be shown to people who like your page and their friends. Why is this option great? Because people who like you page will more than likely have friends who are interested in the same things, so there is a more likely chance that their friends will be interested in your page.
- People you choose through targeting. This option is great for tour announcements, with this option you can target specific people in the cities you’re visiting.
If you choose option 1 or 2 the next steps are easy, choose the locations you want your ad to appear in by clicking on edit and adding cities or countries.
If you have chosen option 3 you’ll need to specify your target details. I am going to create an example of an Australian tour for a Death Metal band.
Here you can see i’ve added in my target audience details. The ad name is Australian Tour, I have changed the location to cities within a +10 mile radius. I have typed in the city names and added in ages and gender for the audience. The final field is the most important, here you can add in your musical influences. Type in bands who’s fans you think might enjoy your music. When this is complete click save. This is the type of audience that your ad will be shown to.
Budget and Duration
Here you can add in how much you want to spend per day and how many days you want your ad to show for. Facebook will give you an indication of how many people could see your ad for your budget amount.
If its your first time advertising, just start with a trial amount to see what kind of response you get and go from there. When you’re done click boost.
You can pause or cancel your ad at any time and the ad results will show at the end of the campaign.
Here you can see results from a dummy ad that I ran for $2 for a page that has 37K fans.
This ad reached 620 people both male and female in the US between 18-65+years.
The ad was targeted to fans and their friends and from this 71 actions were taken – 1 photo click, 14 link clicks and 44 post likes.
The MOST important tip for all paid advertisements!
Add a call to action to your post. Read more about what this is and how to do it in my blog Why call to actions are important for paid social media posts.