While we’re on the topic of merch, I thought it might be a good time to keep talking about clothing.
More specifically what bands wear when they perform live.
I was at a gig on Friday, and the guitarist was wearing shorts with ankle socks on stage… no shoes to be seen and I couldn’t help but shake my head.
Your brand image is what defines your band, you spend hours writing and perfecting your music to create an album that you’re proud of.
Then you spend countless hours and dollars in the studio to perfect your songs and choose the order of your tracks. Time and effort is then spent choosing an artist for your artwork.
Then the band writes carefully constructed thank you’s and choose fonts for the album track listings.
Once your album is complete you find some nice jeans and a clean shirt out of your closet for promotional photos and video clips.
When it comes to live shows you choose your best guitars and gear, hire a sound and lighting engineer to ensure you sound good and a lot of bands these days are displaying elaborate banners with their album artwork.
As an artist you spend so much time perfecting your craft, so why not spend a little extra time in presenting yourself, to match your sound and the image you want to portray to your fans?
These days many bands are taking that extra step, to coordinate their on stage clothing before the show.
Whether it be deciding if the band wears shorts or jeans, and if so what colour?
Should band members wear plain unison coloured shirts, button up shirts or band shirts?
Will you all wear matching uniforms or have your logo embroidered on a piece of clothing?
Or even if your corpse paint or makeup will compliment each other.
There will be photographers at your gig, so make sure you look sharp.
These photos will be all over the internet for not only your fans to see, but also for people who have not listened to your yet, or even promoters who may be looking for support acts for their shows.
Whether it’s your first or 100th gig, take some time to think about your image and what you want the world to see when you’re on stage.