Have you ever wondered where your Facebook fans are from and how it can help your online marketing?
Aside from being generally curious, there are added benefits to knowing where your fans are from if you plan to advertise online.
Switch accounts to your band page and click on ‘Insights’, on the left hand menu click ‘People’.
Here you can learn how many of your fans are male vs. female and what age brackets they are in.
Also you can see what countries your fans are from, which cities they live in and what language they speak.
How can you use this information?
If you plan to advertise online, this can give you an indication of which age bracket you should target to, if most of your fans fit in a certain range, you may want to exclude younger/older audiences to get the most out of your money.
Which gender should you advertise to, the one you have the most or least of? It depends really, if you want more similar fans to what you currently have it would be safe to advertise to the higher gender split. But if you think the opposite gender would really like your music, you could create a specific campaign to target them online.
Also when it comes to planning gigs, you can see which cities your fans live in, you might have a huge following in a city you’ve never considered touring to, or no fans in a city you’re thinking about playing at.
Have a look at your data and see what you can learn about your fans.
Here’s the demographics for Metal Marketing on Facebook.
As you can see, most of my fans are Male, aged 25-34, living in NSW Australia.